Las Vegas Pop Culture Tours was formed in 2013 as a collaboration between Babs Daitch and Richard Hooker. It was a perfect match between two professional colleagues and good friends – one that joined Babs’ expertise and love of tourism with Richard’s passion to work in arts and culture. Both have lived in Las Vegas a long time.
Babs Daitch
Since 1990, Babs Daitch has been romancing the tourism community as a global travel advisor, tour guide, and travel event planner — playing an active role in the global tourism community, while maintaining her love and lifestyle centered on the travel experience. Babs is a veritable walking encyclopedia of information with a wealth of Las Vegas insights in her back pocket.
Babs has been an actress and a comedienne. One of her most unique job titles is well suited for Las Vegas: she served as Frank Sinatra’s Social Secretary and was Personal Assistant to Mia Farrow.
Richard Hooker
Richard Hooker is a Cultural Urbanist. He was formerly the Urban Arts Coordinator for the City and worked directly on landmark projects including the Neon Museum, the 18b Arts District, the Cultural Corridor, and the Las Vegas Scenic Byway.
Richard has an enduring interest in Las Vegas as an iconic place but also as a real life metropolis still harboring its identity as a city of the American West. As an artist (he works in neon) he believes Las Vegas is one of the most visually stimulating and creative cities in the world – and he loves to share that narrative with visitors.